Simmer

Brand Designer, Web Designer

A shared cooking experience designed to help families celebrate cultural holidays through food, even when they’re separated by distance. By combining guided recipes and shared storytelling. Simmer recreates the feeling of being in the same kitchen, allowing traditions, memories, and flavors to be passed down across generations and time zones.

Team:

Chloe Koh, Stephanie

Role:

Ux Designer, 3d Modeler

Year:

2023

  • Explore the full story ⋅

  • Explore the full story ⋅

Interviews and synthesis

When we were given the prompt “Revealing Heritage Through Food”, we quickly decided to focus on first-generation Americans or immigrants. Knowing that we had an interview turnaround time of a few days, we sent out a screener survey on various social media platforms, the most responses coming from the UW Parent Group on Facebook, receiving over 70 responses and 20 interview volunteers.


We held our interviews in a semi-structured format, through which we encouraged participants to direct the conversation so they would feel more comfortable sharing their unique perspectives.


After the interviews, we synthesized our data to come up with 3 to 4 insights and a “How-Might-We” statement. This How-Might-We statement would drive our project for the rest of the quarter. We decided to move forward with “How might we help families ­celebrate cultural holidays through food over long ­distances to elicit the feeling of home?”.

BEN powers real-time engagement with secure AI agents - chat, voice,
and avatars - that reach people globally, in any language, on any device.

Team:

Amy Rouyer (V.P Marketing)

Role:

Web Designer

Year:

Dec 2024 - Mar 2025