BEN AI
Web Design
BEN powers real-time engagement with secure AI agents - chat, voice,
and avatars - that reach people globally, in any language, on any device.
Team:
Amy Rouyer (V.P Marketing)
Role:
Web Designer
Year:
Dec 2024 - Mar 2025
Explore the full story ⋅
Explore the full story ⋅
Challenge
The project faced multiple hurdles that impacted user engagement and conversions. First, the website had a high bounce rate, with many visitors leaving without exploring key features or signing up. Second, the messaging failed to immediately convey BEN AI-powered advantages, leaving users unsure of its benefits.
Objective
The primary objective was to create a website that clearly communicated BEN AI's value, improved user engagement, and increased conversions.
Results
The redesign delivered strong outcomes, validating the strategic improvements. Sign-up conversions increased by 30%, thanks to clearer value propositions and strategically placed CTAs. The bounce rate dropped by 25% as users engaged more with interactive demos and streamlined content.
Challenge
The project faced multiple hurdles that impacted user engagement and conversions. First, the website had a high bounce rate, with many visitors leaving without exploring key features or signing up. Second, the messaging failed to immediately convey BEN AI-powered advantages, leaving users unsure of its benefits.
Objective
The primary objective was to create a website that clearly communicated BEN AI's value, improved user engagement, and increased conversions.
Results
The redesign delivered strong outcomes, validating the strategic improvements. Sign-up conversions increased by 30%, thanks to clearer value propositions and strategically placed CTAs. The bounce rate dropped by 25% as users engaged more with interactive demos and streamlined content.
BEN powers real-time engagement with secure AI agents - chat, voice,
and avatars - that reach people globally, in any language, on any device.
Team:
Amy Rouyer (V.P Marketing)
Role:
Web Designer
Year:
Dec 2024 - Mar 2025