Kendrick Ma portfolio

BEN AI

Web Design

BEN powers real-time engagement with secure AI agents - chat, voice,
and avatars - that reach people globally, in any language, on any device.

Team:

Amy Rouyer (V.P Marketing)

Role:

Web Designer

Year:

Dec 2024 - Mar 2025

Explore the full story ⋅

Challenge

The project faced multiple hurdles that impacted user engagement and conversions. First, the website had a high bounce rate, with many visitors leaving without exploring key features or signing up. Second, the messaging failed to immediately convey BEN AI-powered advantages, leaving users unsure of its benefits.

Objective

The primary objective was to create a website that clearly communicated BEN AI's value, improved user engagement, and increased conversions.

Results

The redesign delivered strong outcomes, validating the strategic improvements. Sign-up conversions increased by 30%, thanks to clearer value propositions and strategically placed CTAs. The bounce rate dropped by 25% as users engaged more with interactive demos and streamlined content.

Challenge

Objective

The primary objective was to create a website that clearly communicated BEN AI's value, improved user engagement, and increased conversions.

Results

Final Screens

Here we start the kiosk inspired design so the patient can start their virtual visit quickly.

Landing Page

We wanted a strong landing page that quickly revealed to users what BEN AI is all about.

Solutions

Here, I was in charge of creating motion graphics and an interactive way to show clients the different solutions of BEN.

Team

Even though BEN is an AI agentic company, I still wanted to highlight the people behind the technology to reinforce credibility and human connection.

Industries

Highlights the wide range of industries BEN serves, helping users quickly determine if it’s the right fit.

AI Integration

Demonstrates how seamlessly BEN fits into existing workflows and systems.