DateFix
Product Design, Web Design
Recipe platforms were often static, requiring users to juggle multiple tabs or scroll endlessly. Foome recognized the need for a hands-free, guided cooking experience that adapted to different skill levels and kitchen setups.
Team:
Alan Scholnick (CEO) Oscar Cha (Lead Web Developer)
Role:
Brand and Product Designer, Web Designer
Year:
2022
Calendar
On the calendar page, users can find past recorded sessions and events as well as a brief summary of each event they attended. For example, on 6/12, this user connected with 32 people and had 4 conversations.
Summary
Sync will summarize conversations for you so you never miss an important detail. With highlights and full transcripts, users can do a deep dive into their conversations or briefly review what they talked about.
Follow ups
Using information from saved recordings, Sync utilizes AI to create engaging conversation starters to get users the best chance of connecting.
Challenge
DateFix was originally perceived as a traditional jam, which limited its appeal to everyday use rather than performance-focused consumption. The challenge was to rebrand DateFix into a health-oriented fitness gel, repositioning it as a clean, natural energy source for athletes and active individuals while differentiating it from conventional jams and sugary gels.
Objective
The product rebrand was to create a stronger, health-f
Results
I designed and collaborated with developers to launch a website, while also creating promotional materials such as renderings, graphics, and packaging design. In addition, I assisted with market outreach efforts, contributing to successful product placement at Whole Foods and Walmart.
