BEN AI
Web Design
BEN powers real-time engagement with secure AI agents - chat, voice, and avatars - that reach people globally, in any language, on any device.
Team:
Amy Rouyer (V.P Marketing)
Role:
Web Designer
Year:
Dec 2024 - Mar 2025
Calendar
On the calendar page, users can find past recorded sessions and events as well as a brief summary of each event they attended. For example, on 6/12, this user connected with 32 people and had 4 conversations.
Summary
Sync will summarize conversations for you so you never miss an important detail. With highlights and full transcripts, users can do a deep dive into their conversations or briefly review what they talked about.
Follow ups
Using information from saved recordings, Sync utilizes AI to create engaging conversation starters to get users the best chance of connecting.
Challenge
The project faced multiple hurdles that impacted user engagement and conversions. First, the website had a high bounce rate, with many visitors leaving without exploring key features or signing up. Second, the messaging failed to immediately convey BEN AI-powered advantages, leaving users unsure of its benefits.
Objective
The primary objective was to create a website that clearly communicated BEN AI's value, improved user engagement, and increased conversions.
Results
The redesign delivered strong outcomes, validating the strategic improvements. Sign-up conversions increased by 30%, thanks to clearer value propositions and strategically placed CTAs. The bounce rate dropped by 25% as users engaged more with interactive demos and streamlined content.
